Ask any successful salesperson and they will tell you, “Selling is all about relationships”. Your success is dependent, especially for repeat sales, on being able to ‘read’ your client, anticipate his or her needs, and speak a ‘language’ that resonates with them.

The Myers-Briggs Type Indicator Step II assessment is a powerful and effective tool when used for the purpose of exploring interaction between people. Once participants understand the basics of personality type the Myers-Briggs offers methods to estimate a client’s “type mode” based on behavioural and language cues. The salesperson can then match the approach to the customer’s type mode.

Whether you are selling Mercedes or widgets, the relationship your sales team builds with the customers determines your bottom line at the end of the year. If you would like to learn more about how the Myers-Briggs can help your sales staff, contact us for a free consultation.