On Being Different

When working at employment centres there were many clients who were tired of searching for non-existent jobs in their community and thought they would try their hand at self-employment.

A good number of these people chose to pursue a business doing lawn care and gardening. Unfortunately most only chose it because they had a truck, rake, lawnmower, and very little money.  They had nothing that set them apart from the others who were vying for the same customers.

One of my clients was determined and set out to challenge even the well established in the business. He researched what was missing in the services offered by others.  Yes, he could do lawns and garden to perfection, but with each invoice was not only a thank you for allowing him to serve the customers, there were household and yard care tips on a newsletter.  In addition he did windows and gutters to take his work into the Fall and offered snow-blower services in the event of a winter surprise.  He was unique in his offering and succeeded where others fell by the wayside. Oh, and he also got some business training and support!

What are you doing differently from your competition? Do you have unique products, exceptional customer service, offer packages of complementary goods, pricing specials, or have a unique identity in the marketplace. What will make your customers or clients seek you out again, and again?

To compete in today’s changing marketplace you need something that sets you apart, a difference in the way you approach customer service. If you are in business or about to start a business, ask yourself, “How am I different from my competition?”

This entry was posted in Assessments, Business Coaching, Career development, Coaching, Empowering people, Human resources, Life coaching, Myers-Briggs Type Indicator, organizational change, Sales, self-employment and tagged , , , , , , , , , , , , . Bookmark the permalink.

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