Customer loyalty isn’t what it used to be. In today’s world of big box stores, online shopping, and the internet for price checking, it is sometimes convenient for your customers or clients to shop for price alone.
What are you doing to keep your customers loyal to you? What sets you apart? Price? Service? Follow-up? You are a shopper too! What businesses are you loyal to? Why? What is it they do to make you want to go back and support them?
It is seldom about price. It is usually about how you are treated as a customer or client. Being thanked for supporting their business, or their after sale service and follow-up. How they are seen as a community supporter.
It has often been said of McDonald’s marketing, “They don’t sell hamburgers, they sell an experience”. Whether you personally support them or not, it is hard to argue their success!
What are you doing to keep your current customers and attract new ones? What is their experience?