Nothing is more futile than to make more efficient, that which should not be done at all.
What are you known for? What do you excel at? What do your clients or customers come to you for?
In the 1980’s there was a push throughout corporate North America to diversify and serve more markets. In the 1990’s most were pulling back, selling of the spinoff companies and attempting to return to their core businesses.
We have all seen successful restaurants who decide that they will open a second or third restaurant and be more successful, after all more is better, isn’t it? In most cases this is like taking a glass of fine 15 year old single malt scotch and adding pop to it. You dilute and destroy the essence of what made it special.
As I see it, in many organizations today people are creating complicated solutions to simple problems, thinking they need to do more.
Sometimes we need to step back, analyze why customers or clients come in our door, what creates the revenue stream, and concentrate on what we do best.