What are you doing to encourage customer or client loyalty? Why would they choose you over your competition?
Think of the places that you go back to for a product or service. What makes you think of them top of mind and not their competition?
I have a coffee shop I frequent a few times a month. Coffee is good, food is good, but no better than elsewhere, so what draws me back? When I walk in the door, I am greeted as a friend. They remember my name, what I am doing in my life, and take an interest in me.
The other day I went into a new liquor store to pick up some beer for company that was coming to the house. It wasn’t the one I usually shop at but convenient as I was shopping next door to it. I was the only customer. There were three clerks carrying on a conversation and two young children running through the store. I was greeted when I walked in but no-one came to try and assist me in my search for the brand I was after. After five minutes of searching I decided that it was not a store that I wished to support because of their lack of customer service.
Fickle? Maybe, but how many customers think as I do and would just leave when in that situation. It is that easy to lose a potential customer.
Think about businesses that you are loyal to and why. Create an atmosphere in your business that attracts rather than repels … create customer loyalty!
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