Customer Loyalty

What are you doing to encourage customer or client loyalty? Why would they choose you over your competition?

Think of the places that you go back to for a product or service. What makes you think of them top of mind and not their competition?

I have a coffee shop I frequent a few times a month. Coffee is good, food is good, but no better than elsewhere, so what draws me back?  When I walk in the door, I am greeted as a friend.  They remember my name, what I am doing in my life, and take an interest in me.

The other day I went into a new liquor store to pick up some beer for company that was coming to the house. It wasn’t the one I usually shop at but convenient as I was shopping next door to it.  I was the only customer.  There were three clerks carrying on a conversation and two young children running through the store.  I was greeted when I walked in but no-one came to try and assist me in my search for the brand I was after.  After five minutes of searching I decided that it was not a store that I wished to support because of their lack of customer service.

Fickle? Maybe, but how many customers think as I do and would just leave when in that situation.  It is that easy to lose a potential customer.

Think about businesses that you are loyal to and why. Create an atmosphere in your business that attracts rather than repels … create customer loyalty!

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This entry was posted in Advertising, Business Coaching, Clients, Coaching, Communication, Community Futures, Customers, Elephant in the Room, Elephants, Employees, Empowering people, Entrepreneurs, Human resources, Leadership, Life coaching, Marketing, Relationships, Sales, Training and tagged , , , , , , , , , , . Bookmark the permalink.

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