What are you doing to encourage customer or client loyalty? Why would they choose you over your competition?

Think of the places that you go back to for a product or service. What makes you think of them top of mind and not their competition?

I have a coffee shop I frequent a few times a month. Coffee is good, food is good, but no better than elsewhere, so what draws me back?  When I walk in the door, I am greeted as a friend.  They remember my name, what I am doing in my life, and take an interest in me.

The other day I went into a new liquor store to pick up some beer for company that was coming to the house. It wasn’t the one I usually shop at but convenient as I was shopping next door to it.  I was the only customer.  There were three clerks carrying on a conversation and two young children running through the store.  I was greeted when I walked in but no-one came to try and assist me in my search for the brand I was after.  After five minutes of searching I decided that it was not a store that I wished to support because of their lack of customer service.

Fickle? Maybe, but how many customers think as I do and would just leave when in that situation.  It is that easy to lose a potential customer.

Think about businesses that you are loyal to and why. Create an atmosphere in your business that attracts rather than repels … create customer loyalty!

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