Don’t Wine About Your Market

Ever watch wine experts explain why people drink the wine they buy?  In my opinion this really shows where marketing misses the mark.

Oh, look at the legs on that!  The bouquet is exquisite!  I’ve never seen such clarity!  The glass just makes this wine!  If they only knew that most of their customers buy their wine for the catchy label or how it makes them feel, most are not oenophiles.  For some the choice is simply, is it red or white.

My father-in-law made wine, good wine.  It exceeded known limits for alcohol content, and you couldn’t see your fingers on the other side of the glass, but it was damn fine wine!

Sometimes we over-market and miss our target.

The shotgun approach is costly and in today’s world of social media, blogs, websites, etc., it can also be time consuming.  Know your customer or client.  Why are they buying your product?  What is their gender, age?  Where are they in the family cycle?  What are their social habits?  Market to the majority.

We have many choices to get out product to the market but, to be cost effective and productive, it has to reach your market.

As always, feel free to share this blog, giving credit to the author.

This entry was posted in Advertising, Business Coaching, Business Planning, Clients, Coaching, Communication, Customers, Elephants, Entrepreneurs, FaceBook, Human resources, Life coaching, LinkedIn, Managing stress, Marketing, Networking, Sales, self-employment, Social Media and tagged , , , , , . Bookmark the permalink.

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s