Ah, the good ‘old days’!
Coffee came black or with cream and/or sugar. Today we are faced with a barrage of options; Americano’s, lattes, espresso, marchiatas, mochas, and you can have cream, skim milk, soy milk, coconut milk, almond milk as well as a host of sweeteners. Even the size of cup is confusing. Small is tall and in one coffee shop I frequent, their small is a medium!
Eggs are another example. At one time you had brown or white. Now in addition to brown or white you have to choose how they were produced. You have a choice of; free range, caged, not caged but in a building, chickens that exercise regularly, and ones that produce Omega-3 eggs.
Growing up there was one kind of milk, raw, what they now say is bad for you. It was delivered to your door daily and you could whip the cream that rose to the top. Now there is 1%, 2%, skim, homogenized, half & half, and whipping cream in addition to coconut milk, almond milk, and soy milk.
Business was simpler too.
Marketing was an occasional advertisement in the newspaper or sometimes the radio. Now to reach your customers or clients you have to think about BNI’s, Twitter, Facebook, LinkedIn, Website, in addition to newspaper and radio.
You set your pricing so that it was competitive with your community. Today your customers can go online and comparison shop so suddenly the world is your competition. Your customers also research the products online and may know more than you do about it when they come into your business.
It seems that products are more complicated too. There used to only be a few of each product available. Take telephones for example, only one company sold them and you could have any colour you wanted as long as it was black. Today there are 167 cell phone companies marketing 7,816 models of phones!
We can long for the ‘good old days’, but reality says we have to live in the here and now. It is not going to get simpler and we need to keep current with the new trends and products or we could lose our market share.
Learning if and how technology can assist us in our businesses is key to having the competitive edge. We do have to be careful though not to utilize more technology than we need as it might be a time sink, robbing us of productive hours.
The complicated part is making the right choices on what you will do to make the most of the ‘new days’ opening up before us!
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