Two phrases that limit an organizations ability to maintain its market share and have both good employee and customer relations are; “We’ve always done it this way” and “We tried that and it didn’t work.”
Just because you have always done it a certain way does not mean it is the most efficient or effective way, or that it should even be done at all! Smart business will ask itself the following three questions on an ongoing basis;
- Is this a necessary task?
- If so, is the right person doing the task?
- Is there a more efficient way of performing the task?
You would be surprised how many businesses continue to do things that have no real purpose any more. I once had a boss who had this on his bulletin board, “Nothing is more futile than to make more efficient that which should not be done at all.” I think that should be on the wall in all corporate boardrooms!
It should be normal to try new things in business. That is how businesses grow, evolve, and compete. Just because you tried something and it didn’t work does not mean someone failed. The only time you fail is if you don’t try.
What did you learn from trying something different? It may not have produced the result you wanted but what other ideas came out of it? Can they be built on and utilized in other ways?
Creativity generally does not come from the top. The people you should be counting on for the creativity in your organization are those performing the task. Allowing them the freedom to experiment and develop new methods and practices will not only improve their job satisfaction but will improve the chances of your business staying competitive.
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