Planned Obsolescence

Ever had a good product that you really enjoy but are unable to get supplies for it?

To put a good product on the market requires many things.  You have to understand the need for what you are producing.  Are there enough potential customers to purchase your wiz-bang product?  Does the product do what it is supposed to do?  Has it been tested for reliability?

If it is something that requires ongoing supplies are they at a price that is sustainable in the marketplace?  Where do customers have to go for supplies?  Are they readily available or only through specialty shops?  Is there a variety that the customers want?

I have a machine that I love.  It provides me with the morning nectar that starts my day.  I love what it produces and so do my friends who stop to visit.

BUT, I would never purchase another of these machines.  Why, because of the difficulty of getting supplies.  The company that sells the machines controls the inventory in the stores.  The stores are not able to order based on the volumes of product they sell and are at the mercy of the corporate office.  Supplies for this machine are only available through their stores.  Because of my experience, my friends, although they love the nectar, would not invest in the machine either.

This is an antiquated business model that has not worked for many businesses who are now history.  It is much like the person who doesn’t let anyone know what they do in the workplace thinking that it protects their job.  It simply prevents them from advancing.

This business will lose its market share for this consumer product because they are forgetting who pays their wages.  If it isn’t a good experience for the customer, it isn’t viable.

As always, feel free to share this post giving credit to the author.

This entry was posted in Business Coaching, Business Planning, Clients, Customers, Elephants, Marketing, Relationships, Sales and tagged , , , . Bookmark the permalink.

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