At what point did it come off the rails? At what point did expectations exceed reality?
I love the Christmas season for the lights, decorations, and getting together with family. I do not like the fact that it is pushed on us at, or prior to, Canadian Thanksgiving near the beginning of October in stores and on television.
I get that it is the season where manufacturers and retail make their money and I don’t blame them entirely. We, the consumer, for some reason have decided that we want all this stuff. You notice that I did not say need.
The advertising builds up a desire, both consciously and subconsciously, in children and adults, that they want the latest and greatest. The problem is we still have last year’s latest and greatest. We have created industries to get rid of the ‘stuff’ we have grown tired of. There is Used Nanaimo, Kijiji, Craigslist, Ebay, and they even appear on FaceBook! What doesn’t go there winds up at the various thrift shops or at a recycle centre.
This is only part of it as the most devastating part of Christmas is the debt load for individuals and families. Purchasing decisions based on ‘want’ not ‘need’ are driving the Canadian debt load per capita through the roof. It is at a point where a 1 – 2 % rise in interest rates would cause monumental problems for many of our citizens.
January is a time of anguish for many as the credit card bills come in the mail. What seemed like a good idea in December may not be viewed with as much enthusiasm in January.
There is no cut and dried answer. How do we change from this cycle of want? Advertising is based on creating expectations at the season of gift-giving. We are raising children who have no idea of the meaning of Christmas, or why we are celebrating. They only associate Santa and presents with Christmas.
What will take it back to a simpler time …………….
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