How your business is seen by others can make the difference between success and failure. I once complimented a friend who had a restoration company on how clean he kept his trucks. They were white with company graphics and never had so much as a speck of dirt on them. He told me it was a necessity of the business. Who would hire a company with dirty trucks to clean up their business or home that had been burned or flooded?
How many times have you seen a painter’s truck with paint spilled all over the back bumper or dents and rust on it. What does your subconscious do with that information? I marvel at the company vehicles that go by me doing 30 km over the limit on wet or potentially icy roads. What message does that send out?
No matter where you or your employees are, they are always representing your business and actions and attitudes need to reflect this. In today’s world of social media, what is said can’t be taken back, it is there forever so your ‘visibility’ can be tarnished easily. You need to have good policies in place. Employees need to understand how their actions can impact the business.
Positive visibility can be gained by wearing corporate clothing when out and about volunteering, or attending activities in the community. Keeping company vehicles clean and obeying traffic laws. It might simply be having a smile for everyone. I have a grocery store close to my house but the one that I frequent is 3 kilometres away. Why? Because everyone looks and acts like they want to be there. I always frequent a particular coffee shop when I am on the road. Their coffee is good but the reason I go there is because they know me by name and take an interest in what I am doing.
This is all ‘visibility’ and vital to maintaining your client and customer base and attracting new ones. Smile!
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