We have an election coming up in British Columbia. This time more than ever it brings home the fact that the political process needs overhauled.
If you want a particular party in power then you are obliged to vote for their party’s candidate in your riding. Where this comes off the rails is when you do not think that the candidate in your riding is going to be a good representative for you. Then comes the hard decision … do you vote for the party or your choice of the best candidate in your riding?
This decision-making quandary extends to more than just political parties. There are companies, big and small, that have an excellent product or service but, in our minds, have questionable values and ethics. Where there are alternatives, even if you regard them as a bit lesser quality, the decision is easy. Where there are limited or no choices, it becomes difficult.
Companies, and political parties, need to understand this challenge that consumers and constituents face. Likely, political parties will not change the system because they cannot see beyond the current term in office, but companies generally are here for the long term. This means that they had better pay attention to their target market and how they think.
In today’s world of social media the tide can shift very rapidly, especially if it is negative. This can be devastating to a company as it never goes away! Know that your actions as a corporate entity forms part of your brand. That brand needs to remain positive and consistent.
Unfortunately, none of this makes my decision on May 9th any easier!
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