Businesses need to be vigilante in today’s world of Social Media. There is no accountability for someone to check the validity of the information they are posting. Incorrect or misleading information posted on a website can do irreparable damage to the business or individual.
If something defamatory has been posted and it is false, no matter how tempted you are, do not respond to it. Instead, consult a lawyer and a public relations specialist. Responding the wrong way can escalate the issue, not resolve it. If the information is correct, but damaging, I would still recommend engaging the services of a public relations specialist.
Those who post or repost articles that are defamatory and have nothing to verify that they are correct need to understand the consequences of their actions. Once it is posted it is there forever. I see ones that I know are out-and-out lies being reposted year-after-year on Facebook. Misinformation can severely damage the reputation of an organization. If the organization is a charity or not-for-profit, it not only affects the organization but can seriously affect those that are supported by the charity because of reduced public support.
Online, you can find lots of examples of businesses that were hurt by erroneous information streamed on Social Media. This does not take into account those who have taken their own lives as a result of what has been posted about them.
Before posting or reposting, verify the information and ask yourself, “Would I want this posted about me?”
As always, feel free to share this post giving credit to the author.