Working with people who have a business idea they want to bring into reality is extremely rewarding! Some are simple, small and would not create a business large enough in themselves to be a sustainable business but could supplement other work and give them an outlet for their desire to create. Some are complex, big ideas that require financial investment that may be hard to obtain, but it does not stifle the dream.
Although there are those who are simply wanting to create a job, most have had a burning desire to do more than just work for a pay cheque. These are the ones who have a passion to present a new and different approach to their product or service to their market. The market may be a community, region, province, country or the world.
Entrepreneurship knows no particular age although it is generally those who have had considerable experience in the workforce. They have developed the knowledge and experience in a particular occupation or hobby and have the desire to turn it into a business where they get the rewards and have control of the decisions. I have had clients from their twenties to their eighties realizing their dream.
The dream will only become a reality if there are actions to accompany it. The action steps require ongoing research to determine if there are sufficient customers or clients in the market area and methodology to reach them with advertising and promotion. Understanding the market is crucial! It forms the basis for the business plan.
For those who take the steps, the rewards are many. Dare to dream, you never know where it might lead!
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