You can have all the skills in the world, but you need to look the part as well.
Realtors will tell you that an attractive entranceway to a home will determine how the prospective buyer views the rest of the home. In the same way the first impression a customer or client has of you will determine how they view your qualifications.
I am going to pick on the moving industry. Recently I hired a franchise moving firm to do a small move for me. The two employees arrived looking like they had both just returned moments ago from a three-week camping trip in the bush. In the end I was satisfied that they were knowledgeable in their trade, but I wondered what an elderly widow would have thought when they arrived at her door to do a move.
When I talk to people, this is a common complaint on that industry. I know that not all are like this, but if you are trying to grow a business you really need to try harder. Why doesn’t the franchise insist on neat grooming and corporate clothing, such as a jacket or shirt?
Some say I’m older than dirt, but when I went to school male teachers wore suits and female teachers wore business attire and you were never allowed to refer to them by their first name. It was called respect and acknowledged them as a professional. Now you can’t tell them from the students.
The way you appear when representing the business plays a significant role in your future success. If it is your business, pay attention as it can affect the bottom line!
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