Doing self-employment training and support, I often hear, “I only want to be small”, or “I don’t use technology in the business, so it won’t impact my business”, or “I don’t need to put in training money because I’m experienced”.
It really doesn’t matter whether you are a little or big business, you need to be prepared for change. No matter how prepared you are or think you are, it will happen. It might be your competition bringing in a new product or service, which may draw your customers away. It may be an online supplier in another location, halfway around the world, that can provide your products cheaper. So much for technology not impacting your business!
There are constant changes in how things are done, whether you are in the trades, make widgets, or roast coffee. Marketing changes the trends, and as a result, the needs and wants of customers and clients.
These changes have influenced change in many businesses. The fitness industry which relied on long-term contracts, now finds itself competing with the $5 a week, 24 hour, fitness centres. Many of the larger retailers have found themselves the ‘display room’ for those who, once they see and feel the product, buy it for less online. This has affected technology stores, and department stores. The survivors are the ones who have adapted and developed their own online presence.
The beauty of small business is that they can usually react quicker to change. The object is to be proactive and ahead of the curve. Being reactive means you are following the curve and may lose out as a result. You need to be the one who is ahead of the curve.
Being current with trends and technology will help in the struggle to remain ‘in charge’.
“Even if you‘re on the right track, you’ll get run over if you just sit there”. – Will Rogers
Make sure you keep moving in a positive direction and prepare for change!
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