When you open the doors to you new enterprise, more than customers come through the doors. The many community organizations that do the great volunteer work arrive with their hands out. This will be continual, and this is how the social work of the community is done.
They will be looking for sponsorships, goods and services, and donations, for golf tournaments, silent auctions, sports teams, charity walks and other ventures.
Before you open the doors, you need to prepare for this challenge. You need t o decide what you will support and when. In the start-up of your business you need to have all of the money staying in the business. You may decide that once your business attains a particular bottom line, you will begin supporting the community. You may choose to incorporate it into your grand opening.
Whatever you do you need to have a plan. You need to know what you will support and stick to it. Much like advertising you need to be consistent. You may have a particular preference in a charity, or you may have a soft spot for children or seniors and direct your energies there.
By being prepared, you won’t be taken advantage of and compromise your bottom line. It is wise to look at what your customers support and do the same. In the end, you are the one who has to decide where you want to focus your energies.
Community support is not just giving your merchandise or money, it can also be your time. If you are a sole proprietor, time is not plentiful, so you need to be careful. Being visual in the community is equally important as money so don’t discount the value of committing. Although you may really want to support the cause, remember that your business needs recognition of some kind as well.
Be aware that it will happen soon after your opening day. You need to be in control so make it part of your business plan.
As always, feel free to share this post giving credit to the author.