Monthly Archives: February 2019

Pursuing the Target Market

The one thing I love about new entrepreneurs is their enthusiasm.  Most will overestimate their sales forecast and underestimate the difficulty in dealing in their target market. The difficulty is in knowing how to promote the product or service to … Continue reading

Posted in Advertising, Business Coaching, Business Planning, Chamber of Commerce, Clients, Coaching, Communication, Community Futures, Customers, Elephant in the Room, Elephants, Employees, Entrepreneurs, Marketing, Networking, Sales, self-employment, Social Media | Tagged , , , , , , , , , , , | Leave a comment

Giving Back

For many of us, there comes a time when we think about helping or contributing to a cause that has meaning for us.  For some it is the result of ourselves or a loved one being afflicted by an ailment, … Continue reading

Posted in Business Coaching, Career development, Chamber of Commerce, Coaching, Elephant in the Room, Elephants, Leadership, Lifestyle, Volunteering | Tagged , , , , , , , , , | Leave a comment

Don’t be Smug!

As I look outside at the swirling snow, I am reminded that we do occasionally get the white stuff!  We westerners, especially us Islanders, take delight in poking fun of our friends and relatives in Eastern Canada.  Today looks a … Continue reading

Posted in Business Coaching, Business Planning, Clients, Community Futures, Customers, Elephant in the Room, Elephants, Entrepreneurs, Sales | Tagged , , , , , , , , , , | Leave a comment

What Does it Take?

What does it take to attract and retain customers or clients? Attraction is perceived or real value to the person who is seeking the service or product.  That varies a great deal to those who seek.  It varies a great … Continue reading

Posted in Business Coaching, Business Planning, Clients, Coaching, Communication, Community Futures, Customers, Elephant in the Room, Elephants, Entrepreneurs, Marketing, Relationships, Sales, self-employment | Tagged , , , , , , , , , , | Leave a comment