As I look outside at the swirling snow, I am reminded that we do occasionally get the white stuff! We westerners, especially us Islanders, take delight in poking fun of our friends and relatives in Eastern Canada. Today looks a bit like payback!
Weather pleases or annoys us in our day to day life but can be pivotal in the life or death of a business. This winter we had heavy rain and a windstorm that knocked out power during the critical Christmas shopping days. Many businesses rely heavily on these shopping days to bring in a substantial part of their annual income.
In the last few days we have had road closures due to black ice and snow. Add to that ferry cancellations due to the wind. These closures delay the shipment of goods and services from businesses to their clients as well as from suppliers to the businesses. It also means customers will not be travelling to your establishment.
A business plan is an essential tool in managing the business through these weather challenges as it is an indicator of your cash flow and creates a history of the business to help to ensure a healthy bottom line.
We have no control over the weather, but we do have control over our response to it. Being proactive will protect you while being reactive may hurt you.
Keep your eye on the forecast, both the weather and your business plan!
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