I saw an acapella group the other evening called Countermeasure. Absolutely amazing what the human voice can master, sounding like a full orchestral accompaniment! What the audience saw was the result of 10 years work and constant practice.
While they do this for the love of music and performing, it is a business. It is no different than what every other entrepreneur does for the love of their craft. Businesses do not just happen. They are usually the result of sleepless nights, lots of coffee, endless research, and a plan.
But it does not end there. They must continue to hone their craft, keeping up with any changes in it as well as the needs and wants of their customers or clients. This is the ‘practice’ that is no different than a singer caring for their voice, learning new material, and constantly looking for the ‘sound’ that will set them apart and ‘create’ their audience.
Businesses are a lot like genres in music. Even if performers are categorized a a particular genre, they have their own particular style within it that sets them apart. No two businesses are exactly alike, they all have their culture and style. The product or service may be exactly the same, but customers and clients differentiate between them. Learning what that is, and practicing it, is the key to success!
As Sam Snead once said: “Practice puts brains in your muscles.” It does the same for business.
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