Every business, every community, every country; all have their own culture. They reflect our values, ethics and demographics. We tend to associate culture with those who bring their traditions and values from another region or country, but we all have our own culture.
If you are in business, thinking of going into business, or coordinating volunteers, you need to be able to read the culture of the ‘community’ you are in. Who are you selling to or working with in the community? You need to be able to connect with them.
This is especially important when selling a product or service. Where will you find your target market, the ones who will be your prime customers or clients? Small communities sometimes rely on local connections such as the radio, or community page on social media. Seniors tend to rely on newspapers, the media they grew up with. Some like Facebook, while others prefer Instagram. Then there are those who rely on word of mouth and referrals.
Organizations have their own culture or ‘community’. Two businesses may have the same staffing and qualifications but may operate quite differently even if producing the identical product. Two communities may have the same population, same industries, but the feeling in each of them is quite different. They have their own culture.
Job seekers need to be cognizant of the culture they like to work in and be sure to target those businesses that match their needs. If an employer does not match your values or personal culture, it can seriously impact your well-being.
Our personal culture needs to feel comfortable in life and work.
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