Category Archives: Advertising

The Network – Part Two

After seeing last weeks post, I know you’re wondering if this old guy has heard of Social Media?  Yes, in today’s world it is an important part of networking.  But, bar none, there is nothing that can match face-to-face, personal … Continue reading

Posted in Advertising, Business Coaching, Business Planning, Clients, Coaching, Communication, Community Futures, Customers, Diversity, Economy, Elephant in the Room, Elephants, Employees, Empowering people, FaceBook, LinkedIn, Networking, Relationships, Sales, Social Media, Team development | Tagged , , , , , , , , , , , | Leave a comment

Pursuing the Target Market

The one thing I love about new entrepreneurs is their enthusiasm.  Most will overestimate their sales forecast and underestimate the difficulty in dealing in their target market. The difficulty is in knowing how to promote the product or service to … Continue reading

Posted in Advertising, Business Coaching, Business Planning, Chamber of Commerce, Clients, Coaching, Communication, Community Futures, Customers, Elephant in the Room, Elephants, Employees, Entrepreneurs, Marketing, Networking, Sales, self-employment, Social Media | Tagged , , , , , , , , , , , | Leave a comment

Island Proud!

With a potential Trade War looming in the not to distant future, there have been Nationalistic movements on both sides of the US/Canada border.  The truth is we don’t realize how much we depend on the Global Marketplace for our … Continue reading

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Are We Being Nice Enough?

Perhaps it seems like a silly question to ask a Canadian, given our reputation, but are we? Where we might do better is with the tourists and visitors who come to visit and take in our beautiful sights or attend … Continue reading

Posted in Advertising, Business Coaching, Business Planning, Coaching, Communication, Customers, Economy, Elephant in the Room, Elephants, Employees, Empowering people, Entrepreneurs, Listening, Marketing, Relationships | Tagged , , , , , , , , , , , , | Leave a comment

Business Visibility

How your business is seen by others can make the difference between success and failure.  I once complimented a friend who had a restoration company on how clean he kept his trucks.  They were white with company graphics and never … Continue reading

Posted in Advertising, Believe and Succeed Life Coaching, Business Coaching, Business Planning, Chamber of Commerce, Clients, Coaching, Communication, Community Futures, Customers, Elephant in the Room, Elephants, Employees, Empowering people, Entrepreneurs, FaceBook, Life coaching, LinkedIn, Marketing, Networking, Relationships, Sales, self-employment, Service Clubs, Social Media, Volunteering | Tagged , , , , , , , , , , , | Leave a comment

Expectations

At what point did it come off the rails?  At what point did expectations exceed reality? I love the Christmas season for the lights, decorations, and getting together with family.  I do not like the fact that it is pushed … Continue reading

Posted in Advertising, Believe and Succeed Life Coaching, Business Coaching, Coaching, Customers, Economy, Elephants, Life coaching, Lifestyle, Managing stress, Marketing, Sales | Tagged , , , , , , , , , , , , , | Leave a comment

Finding and Keeping Your Market

One of the most difficult tasks for a new business idea is identifying your target market and how to reach them. Are they male, female, teenagers, young families, young single people, couples without children, empty nesters, boomers, seniors, renters, home … Continue reading

Posted in Advertising, Business Coaching, Business Planning, Clients, Coaching, Customers, Elephants, Entrepreneurs, Learning styles, Life coaching, Listening, Networking, Relationships, self-employment | Tagged , , , , , , | Leave a comment