Category Archives: Advertising

Island Proud!

With a potential Trade War looming in the not to distant future, there have been Nationalistic movements on both sides of the US/Canada border.  The truth is we don’t realize how much we depend on the Global Marketplace for our … Continue reading

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Are We Being Nice Enough?

Perhaps it seems like a silly question to ask a Canadian, given our reputation, but are we? Where we might do better is with the tourists and visitors who come to visit and take in our beautiful sights or attend … Continue reading

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Business Visibility

How your business is seen by others can make the difference between success and failure.  I once complimented a friend who had a restoration company on how clean he kept his trucks.  They were white with company graphics and never … Continue reading

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Expectations

At what point did it come off the rails?  At what point did expectations exceed reality? I love the Christmas season for the lights, decorations, and getting together with family.  I do not like the fact that it is pushed … Continue reading

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Finding and Keeping Your Market

One of the most difficult tasks for a new business idea is identifying your target market and how to reach them. Are they male, female, teenagers, young families, young single people, couples without children, empty nesters, boomers, seniors, renters, home … Continue reading

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Is Your Message Positive or Negative?

The recent campaign for the Federal Election in Canada has proven a truth for me whether in the political arena, at work, or in life. Two of the parties stressed what the others could not do, the winning party stressed … Continue reading

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Don’t Wine About Your Market

Ever watch wine experts explain why people drink the wine they buy?  In my opinion this really shows where marketing misses the mark. Oh, look at the legs on that!  The bouquet is exquisite!  I’ve never seen such clarity!  The … Continue reading

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