Category Archives: Business Planning

Practice

I saw an acapella group the other evening called Countermeasure.  Absolutely amazing what the human voice can master, sounding like a full orchestral accompaniment!  What the audience saw was the result of 10 years work and constant practice. While they … Continue reading

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Health in the Business

There are always lots of books, articles and blogs about ‘Health of the Business’.  But for the entrepreneur who works alone a major concern is ‘Health in the Business’.  If the entrepreneur gets sick or injured, how does the business … Continue reading

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Words and Titles

Do words, expressions, or the way things are referenced bug you sometimes? One of the ones that I detest is the reference in business to ‘Human Capital’.  I get it.  It is an accountant’s way of justifying people on the … Continue reading

Posted in Business Coaching, Business Planning, Coaching, Communication, Diversity, Elephant in the Room, Elephants, Employees, Employment, Empowering people, Human resources, Leadership, Relationships, Team development | Tagged , , , , , , , , , , , , , , , , , , | Leave a comment

Pursuing the Target Market

The one thing I love about new entrepreneurs is their enthusiasm.  Most will overestimate their sales forecast and underestimate the difficulty in dealing in their target market. The difficulty is in knowing how to promote the product or service to … Continue reading

Posted in Advertising, Business Coaching, Business Planning, Chamber of Commerce, Clients, Coaching, Communication, Community Futures, Customers, Elephant in the Room, Elephants, Employees, Entrepreneurs, Marketing, Networking, Sales, self-employment, Social Media | Tagged , , , , , , , , , , , | Leave a comment

Don’t be Smug!

As I look outside at the swirling snow, I am reminded that we do occasionally get the white stuff!  We westerners, especially us Islanders, take delight in poking fun of our friends and relatives in Eastern Canada.  Today looks a … Continue reading

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What Does it Take?

What does it take to attract and retain customers or clients? Attraction is perceived or real value to the person who is seeking the service or product.  That varies a great deal to those who seek.  It varies a great … Continue reading

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The Importance of Mentorship

Most of us growing up had someone who guided our path by creating a model we wanted to follow.  For me it was my father.  He never once told me I wasn’t capable of doing whatever it was I set … Continue reading

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