Category Archives: Customers

Why Start a Business?

Posted on July 15, 2019 by laurencerumming

Central Vancouver Island has a few thousand businesses.  Some do well, others survive.  If you asked all of them why they started the business, you may be surprised at the myriad of answers that you hear. Some start it for … Continue reading →

Posted in Believe and Succeed Life Coaching, Business Coaching, Business Planning, Clients, Coaching, Community Futures, Customers, Elephant in the Room, Elephants, Entrepreneurs, self-employment, Young Professionals | Tagged , , , , , , , , , , , , | Leave a comment

Culture and the Community

Posted on June 3, 2019 by laurencerumming

Every business, every community, every country; all have their own culture.  They reflect our values, ethics and demographics. We tend to associate culture with those who bring their traditions and values from another region or country, but we all have … Continue reading →

Posted in Assessments, Business Coaching, Business Planning, Career development, Clients, Coaching, Customers, Diversity, Elephant in the Room, Elephants, Employees, Employment, Empowering people, Entrepreneurs, Life coaching, Lifestyle, Relationships, Sales | Tagged , , , , , , , , , , , , , , , , , , , , , , | Leave a comment

Starting Off on the Right Foot

Posted on April 29, 2019 by laurencerumming

I guess there is such a thing as falling into a business, after all, people do fall into jobs.  It does get a little more complicated when it is a business.  If one wants the business to succeed there are … Continue reading →

Posted in Business Coaching, Business Planning, Community Futures, Customers, Elephant in the Room, Elephants, Entrepreneurs, self-employment | Tagged , , , , , , , , , , , , , , | Leave a comment

The Network – Part Two

Posted on April 15, 2019 by laurencerumming

After seeing last weeks post, I know you’re wondering if this old guy has heard of Social Media?  Yes, in today’s world it is an important part of networking.  But, bar none, there is nothing that can match face-to-face, personal … Continue reading →

Posted in Advertising, Business Coaching, Business Planning, Clients, Coaching, Communication, Community Futures, Customers, Diversity, Economy, Elephant in the Room, Elephants, Employees, Empowering people, FaceBook, LinkedIn, Networking, Relationships, Sales, Social Media, Team development | Tagged , , , , , , , , , , , | Leave a comment

The Network

Posted on April 8, 2019 by laurencerumming

Whether you are in business, starting a business, or looking for employment, you need a network. If you are in business, you need a network that will tell you what competitors have emerged from the woodwork and what they are … Continue reading →

Posted in Business Coaching, Business Planning, Career development, Chamber of Commerce, Clients, Coaching, Community Futures, Customers, Economy, Elephant in the Room, Elephants, Employees, Employment, Entrepreneurs, Life coaching, Marketing, Networking, self-employment, Service Clubs, Social Media, Volunteering | Tagged , , , , , , , , , , , , , , , , , , , , | Leave a comment

Practice

Posted on March 18, 2019 by laurencerumming

I saw an acapella group the other evening called Countermeasure.  Absolutely amazing what the human voice can master, sounding like a full orchestral accompaniment!  What the audience saw was the result of 10 years work and constant practice. While they … Continue reading →

Posted in Business Coaching, Business Planning, Clients, Coaching, Community Futures, Customers, Elephant in the Room, Elephants, Entrepreneurs, Life coaching, Listening, Marketing, self-employment | Tagged , , , , , | Leave a comment

Health in the Business

Posted on March 11, 2019 by laurencerumming

There are always lots of books, articles and blogs about ‘Health of the Business’.  But for the entrepreneur who works alone a major concern is ‘Health in the Business’.  If the entrepreneur gets sick or injured, how does the business … Continue reading →

Posted in Business Coaching, Business Planning, Clients, Coaching, Community Futures, Customers, Elephant in the Room, Elephants, Entrepreneurs, Managing stress, self-employment | Tagged , , , , , , | Leave a comment

Pursuing the Target Market

Posted on February 25, 2019 by laurencerumming

The one thing I love about new entrepreneurs is their enthusiasm.  Most will overestimate their sales forecast and underestimate the difficulty in dealing in their target market. The difficulty is in knowing how to promote the product or service to … Continue reading →

Posted in Advertising, Business Coaching, Business Planning, Chamber of Commerce, Clients, Coaching, Communication, Community Futures, Customers, Elephant in the Room, Elephants, Employees, Entrepreneurs, Marketing, Networking, Sales, self-employment, Social Media | Tagged , , , , , , , , , , , | Leave a comment

Don’t be Smug!

Posted on February 11, 2019 by laurencerumming

As I look outside at the swirling snow, I am reminded that we do occasionally get the white stuff!  We westerners, especially us Islanders, take delight in poking fun of our friends and relatives in Eastern Canada.  Today looks a … Continue reading →

Posted in Business Coaching, Business Planning, Clients, Community Futures, Customers, Elephant in the Room, Elephants, Entrepreneurs, Sales | Tagged , , , , , , , , , , | Leave a comment

What Does it Take?

Posted on February 5, 2019 by laurencerumming

What does it take to attract and retain customers or clients? Attraction is perceived or real value to the person who is seeking the service or product.  That varies a great deal to those who seek.  It varies a great … Continue reading →

Posted in Business Coaching, Business Planning, Clients, Coaching, Communication, Community Futures, Customers, Elephant in the Room, Elephants, Entrepreneurs, Marketing, Relationships, Sales, self-employment | Tagged , , , , , , , , , , | Leave a comment