Category Archives: Marketing

The Network

Whether you are in business, starting a business, or looking for employment, you need a network. If you are in business, you need a network that will tell you what competitors have emerged from the woodwork and what they are … Continue reading

Posted in Business Coaching, Business Planning, Career development, Chamber of Commerce, Clients, Coaching, Community Futures, Customers, Economy, Elephant in the Room, Elephants, Employees, Employment, Entrepreneurs, Life coaching, Marketing, Networking, self-employment, Service Clubs, Social Media, Volunteering | Tagged , , , , , , , , , , , , , , , , , , , , | Leave a comment

Practice

I saw an acapella group the other evening called Countermeasure.  Absolutely amazing what the human voice can master, sounding like a full orchestral accompaniment!  What the audience saw was the result of 10 years work and constant practice. While they … Continue reading

Posted in Business Coaching, Business Planning, Clients, Coaching, Community Futures, Customers, Elephant in the Room, Elephants, Entrepreneurs, Life coaching, Listening, Marketing, self-employment | Tagged , , , , , | Leave a comment

Pursuing the Target Market

The one thing I love about new entrepreneurs is their enthusiasm.  Most will overestimate their sales forecast and underestimate the difficulty in dealing in their target market. The difficulty is in knowing how to promote the product or service to … Continue reading

Posted in Advertising, Business Coaching, Business Planning, Chamber of Commerce, Clients, Coaching, Communication, Community Futures, Customers, Elephant in the Room, Elephants, Employees, Entrepreneurs, Marketing, Networking, Sales, self-employment, Social Media | Tagged , , , , , , , , , , , | Leave a comment

What Does it Take?

What does it take to attract and retain customers or clients? Attraction is perceived or real value to the person who is seeking the service or product.  That varies a great deal to those who seek.  It varies a great … Continue reading

Posted in Business Coaching, Business Planning, Clients, Coaching, Communication, Community Futures, Customers, Elephant in the Room, Elephants, Entrepreneurs, Marketing, Relationships, Sales, self-employment | Tagged , , , , , , , , , , | Leave a comment

Dependence on Technology

As I sit here staring at a computer that cannot connect remotely with my work because of a server issue, I am reminded of our dependence on technology in business and in our everyday lives.  My I-pad somewhat functions as … Continue reading

Posted in Business Coaching, Business Planning, Clients, Communication, Customers, Elephant in the Room, Elephants, Employment, Entrepreneurs, Internet, Marketing, Networking, Sales, self-employment | Tagged , , , , , , , | Leave a comment

Have I Become the Grinch?

I am so not into Christmas this year!  I can’t seem to get excited about it.  It has lost its meaning – a time to celebrate the birth of Christ.  It is now a time to worship the coming of … Continue reading

Posted in Economy, Elephant in the Room, Elephants, Lifestyle, Marketing, Sales | Tagged , , , , , , , | Leave a comment

The Other Affordable Housing

Affordable Housing is the topic of the day in most communities and tends to focus on the homeless population, and rightly so.  I would argue that for most of this population it is not affordable housing, it is safe housing … Continue reading

Posted in Business Coaching, Communication, Economy, Elephant in the Room, Elephants, Lifestyle, Marketing | Tagged , , , , , , , , , , , , | Leave a comment