Category Archives: Marketing

Last Blog Post ……..for now

Posted on September 2, 2019 by laurencerumming

Over the past eight plus years I have written 335 blog posts, this being my 336th.  It did not start easily, nor frequently, but in the last few years it has been weekly.  Some came quickly, some not so quick.  … Continue reading →

Posted in Business Coaching, Business Planning, Career development, Career professional, Coaching, Communication, Community Futures, Elephant in the Room, Elephants, Empowering people, Entrepreneurs, Human resources, Internet, Leadership, Life coaching, Lifestyle, Listening, Managing stress, Marketing, MBTI, Myers-Briggs, Myers-Briggs Type Indicator, Relationships, Retirement, self-employment, Team development, Training, Volunteering | Tagged , , , , , , , , , , , , , , , , , , , , , , , , , , , , , | Leave a comment

Determination Wins the Game

Posted on June 17, 2019 by laurencerumming

Not quite.  Determination and a well executed game will win.  I just watched the Blues win the Stanley Cup against the Bruins.  Were they determined?  After 52 years, you bet they were!  But it wasn’t only determination that won the … Continue reading →

Posted in Business Coaching, Coaching, Elephant in the Room, Elephants, Marketing, Relationships | Tagged , , , , , , , , , , , , | Leave a comment

The Network

Posted on April 8, 2019 by laurencerumming

Whether you are in business, starting a business, or looking for employment, you need a network. If you are in business, you need a network that will tell you what competitors have emerged from the woodwork and what they are … Continue reading →

Posted in Business Coaching, Business Planning, Career development, Chamber of Commerce, Clients, Coaching, Community Futures, Customers, Economy, Elephant in the Room, Elephants, Employees, Employment, Entrepreneurs, Life coaching, Marketing, Networking, self-employment, Service Clubs, Social Media, Volunteering | Tagged , , , , , , , , , , , , , , , , , , , , | Leave a comment

Practice

Posted on March 18, 2019 by laurencerumming

I saw an acapella group the other evening called Countermeasure.  Absolutely amazing what the human voice can master, sounding like a full orchestral accompaniment!  What the audience saw was the result of 10 years work and constant practice. While they … Continue reading →

Posted in Business Coaching, Business Planning, Clients, Coaching, Community Futures, Customers, Elephant in the Room, Elephants, Entrepreneurs, Life coaching, Listening, Marketing, self-employment | Tagged , , , , , | Leave a comment

Pursuing the Target Market

Posted on February 25, 2019 by laurencerumming

The one thing I love about new entrepreneurs is their enthusiasm.  Most will overestimate their sales forecast and underestimate the difficulty in dealing in their target market. The difficulty is in knowing how to promote the product or service to … Continue reading →

Posted in Advertising, Business Coaching, Business Planning, Chamber of Commerce, Clients, Coaching, Communication, Community Futures, Customers, Elephant in the Room, Elephants, Employees, Entrepreneurs, Marketing, Networking, Sales, self-employment, Social Media | Tagged , , , , , , , , , , , | Leave a comment

What Does it Take?

Posted on February 5, 2019 by laurencerumming

What does it take to attract and retain customers or clients? Attraction is perceived or real value to the person who is seeking the service or product.  That varies a great deal to those who seek.  It varies a great … Continue reading →

Posted in Business Coaching, Business Planning, Clients, Coaching, Communication, Community Futures, Customers, Elephant in the Room, Elephants, Entrepreneurs, Marketing, Relationships, Sales, self-employment | Tagged , , , , , , , , , , | Leave a comment

Dependence on Technology

Posted on December 17, 2018 by laurencerumming

As I sit here staring at a computer that cannot connect remotely with my work because of a server issue, I am reminded of our dependence on technology in business and in our everyday lives.  My I-pad somewhat functions as … Continue reading →

Posted in Business Coaching, Business Planning, Clients, Communication, Customers, Elephant in the Room, Elephants, Employment, Entrepreneurs, Internet, Marketing, Networking, Sales, self-employment | Tagged , , , , , , , | Leave a comment

Have I Become the Grinch?

Posted on December 10, 2018 by laurencerumming

I am so not into Christmas this year!  I can’t seem to get excited about it.  It has lost its meaning – a time to celebrate the birth of Christ.  It is now a time to worship the coming of … Continue reading →

Posted in Economy, Elephant in the Room, Elephants, Lifestyle, Marketing, Sales | Tagged , , , , , , , | Leave a comment

The Other Affordable Housing

Posted on November 19, 2018 by laurencerumming

Affordable Housing is the topic of the day in most communities and tends to focus on the homeless population, and rightly so.  I would argue that for most of this population it is not affordable housing, it is safe housing … Continue reading →

Posted in Business Coaching, Communication, Economy, Elephant in the Room, Elephants, Lifestyle, Marketing | Tagged , , , , , , , , , , , , | Leave a comment

A Challenge of Business

Posted on September 17, 2018 by laurencerumming

Recently, we were invited to go to Penticton with friends.  The appeal was not only to be with our friends but to simply get away from perhaps our comfort zone and enjoy an escape from routine. The challenge was the … Continue reading →

Posted in Business Coaching, Business Planning, Chamber of Commerce, Clients, Community Futures, Customers, Economy, Elephant in the Room, Elephants, Employment, Entrepreneurs, Marketing | Tagged , , , , , , , , , , , , , , , , | Leave a comment