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Category Archives: Sales
Pursuing the Target Market
The one thing I love about new entrepreneurs is their enthusiasm. Most will overestimate their sales forecast and underestimate the difficulty in dealing in their target market. The difficulty is in knowing how to promote the product or service to … Continue reading
Posted in Advertising, Business Coaching, Business Planning, Chamber of Commerce, Clients, Coaching, Communication, Community Futures, Customers, Elephant in the Room, Elephants, Employees, Entrepreneurs, Marketing, Networking, Sales, self-employment, Social Media
Tagged Business, Business Cards, Clients, Communication, Customers, Entrepreneurs, Networking, Product, Promotions, Sales Forecast, Service, Sole Proprietor
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Don’t be Smug!
As I look outside at the swirling snow, I am reminded that we do occasionally get the white stuff! We westerners, especially us Islanders, take delight in poking fun of our friends and relatives in Eastern Canada. Today looks a … Continue reading
What Does it Take?
What does it take to attract and retain customers or clients? Attraction is perceived or real value to the person who is seeking the service or product. That varies a great deal to those who seek. It varies a great … Continue reading
Posted in Business Coaching, Business Planning, Clients, Coaching, Communication, Community Futures, Customers, Elephant in the Room, Elephants, Entrepreneurs, Marketing, Relationships, Sales, self-employment
Tagged Attraction and Retention, Business, Clients, Customer Service, Customers, Nanaimo, Product, Referrals, relationships, Sale, Service
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What Cash Flow?
By not doing a business plan with a well thought out cash flow projection, many otherwise good business ideas fail early in the game. Even a simple business such as lawn mowing needs to give thought to their cash flow … Continue reading
Dependence on Technology
As I sit here staring at a computer that cannot connect remotely with my work because of a server issue, I am reminded of our dependence on technology in business and in our everyday lives. My I-pad somewhat functions as … Continue reading
Posted in Business Coaching, Business Planning, Clients, Communication, Customers, Elephant in the Room, Elephants, Employment, Entrepreneurs, Internet, Marketing, Networking, Sales, self-employment
Tagged Business, Clients, Communication, Computers, Customers, Sales, Security Systems, Technology
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Have I Become the Grinch?
I am so not into Christmas this year! I can’t seem to get excited about it. It has lost its meaning – a time to celebrate the birth of Christ. It is now a time to worship the coming of … Continue reading
Posted in Economy, Elephant in the Room, Elephants, Lifestyle, Marketing, Sales
Tagged Christ, Christian Faith, Christmas, Christmas Gifts, Grinch, Retail, Santa, Stress
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Can I Help You?
This sounds simple enough, but it is annoying how many times it is missing in retail establishments. It should not be harassment or a clerk following you around the store, but a clerk should be able to recognize when a … Continue reading
Posted in Business Coaching, Business Planning, Communication, Customers, Elephant in the Room, Elephants, Employees, Empowering people, Sales, Training
Tagged Business, Competitors, Customer Engagement, Customer Service, Customers, Employees, Employment, hiring, Manager, Retail, Soft skills, Staff Training, Training
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