Category Archives: self-employment

Pursuing the Target Market

The one thing I love about new entrepreneurs is their enthusiasm.  Most will overestimate their sales forecast and underestimate the difficulty in dealing in their target market. The difficulty is in knowing how to promote the product or service to … Continue reading

Posted in Advertising, Business Coaching, Business Planning, Chamber of Commerce, Clients, Coaching, Communication, Community Futures, Customers, Elephant in the Room, Elephants, Employees, Entrepreneurs, Marketing, Networking, Sales, self-employment, Social Media | Tagged , , , , , , , , , , , | Leave a comment

What Does it Take?

What does it take to attract and retain customers or clients? Attraction is perceived or real value to the person who is seeking the service or product.  That varies a great deal to those who seek.  It varies a great … Continue reading

Posted in Business Coaching, Business Planning, Clients, Coaching, Communication, Community Futures, Customers, Elephant in the Room, Elephants, Entrepreneurs, Marketing, Relationships, Sales, self-employment | Tagged , , , , , , , , , , | Leave a comment

What Cash Flow?

By not doing a business plan with a well thought out cash flow projection, many otherwise good business ideas fail early in the game.  Even a simple business such as lawn mowing needs to give thought to their cash flow … Continue reading

Posted in Business Coaching, Business Planning, Community Futures, Elephant in the Room, Elephants, Entrepreneurs, Sales, self-employment | Tagged , , , , , , , | Leave a comment

Entrepreneurship

You have an idea.  You envision a need.  What more do you need in order to become a successful entrepreneur? The idea or ‘spark’ is important and usually begins with the identification of an opportunity or need.  For many entrepreneurs … Continue reading

Posted in Business Coaching, Coaching, Communication, Community Futures, Customers, Elephant in the Room, Elephants, Entrepreneurs, self-employment | Tagged , , , , , , , , , , , | Leave a comment

Dependence on Technology

As I sit here staring at a computer that cannot connect remotely with my work because of a server issue, I am reminded of our dependence on technology in business and in our everyday lives.  My I-pad somewhat functions as … Continue reading

Posted in Business Coaching, Business Planning, Clients, Communication, Customers, Elephant in the Room, Elephants, Employment, Entrepreneurs, Internet, Marketing, Networking, Sales, self-employment | Tagged , , , , , , , | Leave a comment

The Importance of Timing in Business

Timing plays a critical role in business starting with what day the door is open for clients or customers.  Some businesses are based on seasonal events; winter sports, summer, Christmas, Mother’s Day, etc.  A landscaper who does not get underway … Continue reading

Posted in Business Coaching, Business Planning, Elephant in the Room, Elephants, Employees, Entrepreneurs, self-employment, Training | Tagged , , , , , , , , , | Leave a comment

The Challenges of Employment

The times we live in are a challenge, both for employers and employees. For employees, while it is currently an employee market on Vancouver Island with a very low unemployment rate, it is becoming impossible for those working in entry … Continue reading

Posted in Business Coaching, Business Planning, Economy, Elephant in the Room, Elephants, Employees, Employment, Entrepreneurs, self-employment | Tagged , , , , , , , , , , , , , , | Leave a comment

How Do I Keep Up?

I am often asked by entrepreneurs starting small business, “How do I keep up with what is happening in the business? This is not a simple question to answer as it depends on your communication style, level of knowledge on … Continue reading

Posted in Believe and Succeed Life Coaching, Business Coaching, Business Planning, Chamber of Commerce, Coaching, Communication, Community Futures, Customers, Economy, Elephant in the Room, Elephants, Empowering people, Entrepreneurs, FaceBook, Internet, Learning styles, Lifestyle, LinkedIn, Listening, Networking, Relationships, self-employment, Service Clubs, Social Media, Volunteering, Young Professionals | Tagged , , , , , , , , , , | Leave a comment

Progress?

We live more and more in a technology driven world, supposedly to make our lives easier and more productive.  We enjoy the benefits of this in our entertainment giving us 300 channels of questionable content on our television, and the … Continue reading

Posted in Business Coaching, Clients, Communication, Customers, Elephant in the Room, Elephants, Employees, Employment, Empowering people, Entrepreneurs, Internet, Lifestyle, Sales, self-employment | Tagged , , , , , , , , , , , | Leave a comment

The Times They are a Changin’

It wasn’t that long ago that Nanaimo had trouble attracting visionaries who would invest in the economic well being of the city.  This has changed in the last few years partially due to the geographic location, improved transportation access through … Continue reading

Posted in Business Coaching, Business Planning, Chamber of Commerce, Communication, Community Futures, Economy, Elephant in the Room, Elephants, Employment, Entrepreneurs, self-employment, Young Professionals | Tagged , , , , , , , , , , , , , | Leave a comment